It is important to remember that, whether the product is sold in a tube or in a pump, it is best to use the kind of toothpaste that is recommended by one's dentist, especially if one needs to use a toothpaste to help manage certain dental issues. 
By contrast, regular toothpaste contains non organic chemicals and other ingredients. Like regular toothpaste, organic toothpaste comes as a gel or paste, minus the harsh chemicals